|Knievel in the Snake River canyon.|
Sport Illustrated cover.
Perhaps the most successful professional daredevil of all time, Robert was born in 1938, in Butte, Montana. A high school dropout, he picked up his nickname – originally “evil” – during a teenaged stint in jail for reckless driving. He relished the image, but later used the “Evel” spelling to distance himself from outlaw motorcycle vibes.
A gifted natural athlete, Knievel pursued several action sports – pro rodeo, hockey, ski jumping, motocross, etc. – before deciding to go into the motorcycle daredevil business. To attract attention to his show, Knievel jumped piles of rattlesnakes, a couple mountain lions, and eventually long lines of cars.
That was also when his string of injuries – some of them quite severe – began. Yet wild crashes and survivable (barely) injuries fueled his publicity campaign. Finally, his spectacular jump over the Caesar’s Palace fountain, and equally flamboyant crash, won him national recognition: “the guy’s obviously nuts, but … Wow!”
After weeks of recuperation, Evel went right on jumping, earning larger and larger fees. Although he succeeded on the vast majority of his jumps, the ever-present element of danger attracted hordes of fans. And Knievel didn’t disappoint, mixing in enough crashes and injuries to set several Guinness World Records.
Evel’s fame reached “fever pitch” in the Seventies. His image graced everything from lunch boxes to tricked-out bicycles. Sensible people deplored the craziness. But all across the country, uncounted numbers of young boys tried to emulate his stunts with their bicycles, and many ended up in the hospital. The kids didn’t just not care how dangerous it was, they wanted it to be risky: “I can jump six trash cans.” [Not!]
|Skycycle descending on its chute.|
Evel Knievel Official Web Site.
Unfortunately, after a long build-up, he couldn’t pull off the jump. The Skycycle’s steam-powered takeoff started all right, but then his parachute deployed way too early. He almost made it across anyway, but ended up floating down into the canyon.
This spectacular misfire did no damage to Knievel image, and he continued to draw fans. Even when he stopped jumping himself in the late Seventies, his name drew crowds to the show starring his son Robbie. After something of a lull, he regained and then kept his marketability into the year of his death in late 2007.
Knievel is a member of the Motorcycle Hall of Fame and one of his motorcycles is on display at the Smithsonian.
|References: Stuart Barker, Life of Evel Knievel, St. Martin's Press (2008).|
|Owen Edwards, “Daredevil,” Smithsonian Magazine (March 2008).|
|Evel Knievel Official Web Site.|
|Steve Rushin, “Seeing All The Good In Evel,” Sports Illustrated (November 29, 1999).|