Boise and Southwest Idaho Automotive Pioneer Harry H. Bryant [otd 08/05]

Boise Ford dealer Harry H. Bryant was born August 5, 1871 on a farm about eight miles northwest of downtown Detroit. The family homestead was just four to five miles north of where automotive pioneer Henry Ford had been born eight years earlier. Harry grew up with two of Henry’s younger brothers, and his older sister Clara was a close friend of Henry’s oldest sister. Henry Ford and Clara Bryant were married in 1888.

H. H. Bryant. [Hawley]

Around 1890, Harry left home to find work. He married the following year and, for the next two decades, tried diverse ventures, first around Detroit and then in Seattle, Washington. But he had little success and apparently hit rock bottom in 1912. Meanwhile, his brother-in-law grew rich and famous, and sister Clara had become the Bryant family matriarch when their mother died.

After the summer of 1913, Harry and his family traveled east to Detroit. For undisclosed reasons, Harry and Henry (and Clara) decided Harry should represent Ford Motor Company in Boise. Boise had joined the car craze in 1901, when a saloon keeper purchased a gasoline-powered Loomis “horseless carriage.” Three years later, men were racing their cars at the fairgrounds. And by early 1909, Ford had hired a “live hustler” to handle Idaho sales.

On December 7, 1913, the Sunday edition of the Idaho Statesman printed a Ford advertisement placed by “H. H. Bryant & Son.” The firm competed aggressively, with heavy advertising, entries in car races, contributions to local causes, and “technical exhibits.”

They prospered and, in October of 1917, took occupancy of a large two-story building – 150 by 122 feet – at Eleventh and Front streets. The ground floor housed sales areas and a complete garage, while the top floor had machinery for light manufacturing. The plant turned out bodies and transport trailers for commercial vehicles. And, in 1920, Harry purchased a fancy home with a big lot on Warm Springs Avenue, where some of the wealthiest Boiseans lived.

Two years after that, he opened the Bryant Commercial Body Company in a plant that covered two acres of land on Fairview Avenue, about a mile from downtown. The facility assembled Ford automobiles from parts that were shipped in and fabricated truck bodies. At the time, it was one of only a handful of Ford assembly plants in the West. Later, they also produced small boats.

Besides his advertisements and other publicity events, in the 1920s Harry availed himself of educational movies produced by the Ford Motor Company. In 1914, Henry had initiated a film department, a first for a manufacturing company. Many productions, of course, had an obvious promotional slant. However, early on, Ford understood that solid content would generate a lot of interest and goodwill. He counted on the film credits and dealer presentations to gain name recognition.

H. H. Bryant Garage, ca 1982. National Registry.

The release of the Model A Ford in 1927 kept sales hot in Boise, as it did everywhere else. But the Thirties brought the Great Depression. Harry kept the dealership afloat with a loan from Clara in early 1933, but then sold it about a year later. During that same time period, he also shut down the assembly and production plant on Fairview.

In 1935, the Bryants moved north of downtown and leased out the fancy home on Warms Spring Avenue. Harry passed away in May 1938, about four months after the assembly plant had been converted into a sports arena. The historic garage building on Front Street was approved for National Registry listing in 1982, but “renovated” out of existence in 1990.
                                                                                

References: [Hawley]

“[Boise Automotive News],” Idaho Statesman, Boise (October 1901 – May 1938).

Ford R. Bryan, Clara: Mrs.Henry Ford, Wayne State University Press, Detroit, Michigan (2013).

“H. H. Bryant Garage,” Tourtellote and Hummel Architecture Thematic Resource, National Register of Historic Places (1982).

David L. Lewis, The Public Image of Henry Ford, Wayne State University Press, Detroit, Michigan (1976).